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Google Hangouts, Google's communications platform, was announced two years earlier, also at Google I/O.Google subsequently refocused Google on shared interests, removing features not supporting "an interest-based social experience".In November 2015, Google Plus underwent a redesign with the stated intent of making the site simpler and faster, making the new features of Communities and Collections more prominent, and removing features such as Hangouts, Events and Custom URLs.

Subscription option provides additional services, and unlocks hidden features.

Generally allows art-specific content only, as the service is not a generic image hosting service.

These sections optionally link to other social media accounts one has, any blogs one owns or have written or sites one is a contributor to. Once a circle is created, a Google user can share specific private content to only that circle.

For example, work themed content can be shared with only colleagues, and one's friends and family could see more personal content and photos.

The company also eliminated the Google social layer; users no longer needed a Google profile to share content and communicate with contacts.

The transition began with You Tube, where a Google profile was no longer required to create, upload, or comment on a channel, but a Google page was instead required.

With a free account, the user can use up to 10GB of bandwidth per month and 2GB storage.

Unlimited free storage, 1MB per photo and 10 minutes per video (with image size restrictions). Free subscription available with 7 GB of storage for photos or videos.

The option to share Public or with Everyone is always available.

Users were originally able to create Shared Circles, a one-time share to promote a circle of individuals, but the feature has been removed.

In an interview with Steven Levy published on May 28, 2015, Horowitz said that Google was about to undergo a "huge shift" that would better reflect how the service is actually used.

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