The study actually sent students into the field to record what they were thinking about - and the researchers found that men focused on biological needs, such as eating and sleep more frequently than women do.
As a group, the men also thought about food almost 18 times per day and sleep almost 11 times per day, compared to women's median number of thoughts about eating and sleep, at nearly 15 times and about 8 1/2 times, respectively.
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Even the research that had been done previously doesn't support the stereotype that men are thinking about sex every seven seconds,' she said.
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Others were instructed to use the device to record thoughts about eating that included food, hunger, cravings, snacking or cooking, and thoughts about sleep that included dreaming, sleeping, napping, going to bed or needing rest.
The questions about food and sleep were designed to mask the true intent of the study's focus on thoughts about sex, Fisher said.
She explained: 'A thicker crust adds extra carbs, salt, fat and sugar to this meal, so opting for a thinner, crispier base will always be the better option.
'You've got your lean protein with the chicken and the Cajun seasoning will help boost metabolism.
However, the results about these additional thoughts provided important information about differences in thinking among males and females.'Since we looked at those other types of need-related thoughts, we found that it appears that there's not just a sex difference with regard to thoughts about sex, but also with regard to thoughts about sleep and food,' she said. This suggests males might be having more of these thoughts than women are or they have an easier time identifying the thoughts.